Fenix Package Design

CLIENT: Fenix - House of Sweets

ROLES: Branding, Package Design, Illustration

Fenix House of Sweets is an award-winning pastry shop known for their original recipes.

Fenix is going to position in the market their flagship product Zlatiborski Slatki Dar (Sweet gift of Zlatibor) – dried-fruit filled fudge – in a new luxurious souvenir confection. Since this is a hand-made product, descending from the ancient tradition of Western Serbia, they have requested that the packaging would reflect all this, playing a vital role in the marketing process.

I have introduced several different visual concepts and technical solutions to help define the new product packaging.

Fenix cones illustration
Fenix package design